Today, social validation of a brand almost certainly translates to profit. Reading reviews before trying a new restaurant or booking a hotel is more than common practice — for most people, it’s also common sense. According to Inc.com 79 percent of consumers today treat online reviews as if they were recommendations from trusted friends. According to...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.