When it comes to measuring customer satisfaction, the Net Promoter Score (NPS) has remained a tried and true metric for many years. Used within a number of industries, an NPS survey asks a simple one phrase question, that provides constructive feedback and an understanding of overall sentiment, using a scale from 1 to 10. With...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.