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Texting
Most hoteliers know that technology isn’t going away, and that today’s guest expects to be able to use technology at a hotel the same way they would at home. But it’s about more than just streaming Netflix in their guest rooms — it’s also about the ease and convenience that hotel technology can provide in...
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Reputation is important to any business in any industry, but it may be even more important to brands operating in hospitality. There’s a reason TripAdvisor and Yelp are such huge players in this field, and while 50 percent of consumers read reviews before choosing a restaurant, according to TripAdvisor an overwhelming 77 percent read them before...
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  As we’ve covered throughout our series on reputation management, online reviews are now considered a crucial part of business success. Consumers treat online reviews as they would a recommendation from a trusted friend; 77 percent of travelers read reviews before they book a hotel and 50 percent of consumers read them before choosing a...
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Responding to messages received via Loop is an integral part of using the solution. Responses make guests feel that their input and patronage are valued. Most guests likely will not leave comments, but for those that do, a prompt and professional answer is important. We’ve put together some handy tips and best practices for responding...
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What is employee engagement? Fundamentally, it’s when an employee adopts the values and vision of the employer and actively contributes to the employer’s success. John Baldoni explains it best in the Harvard Business Review: “People want to come to work, understand their jobs, and know how their work contributes to the success of the organization.”...
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Automation has been a hot topic in the hospitality industry over the past few months. From AI concierges to electronic butlers to fully robotic hotels, hotels have been embracing this technology to improve their operations and revolutionize the guest experience. We’ve even written about this trend on our blog. Our stance is that automation has...
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The hospitality industry of today is more competitive than ever. Hotels are no longer vying only with each other — with the increase in popular home-sharing services such as Airbnb, Onefinestay, and HomeAway, it’s important that hotels evaluate how they can add value to the guest’s stay. Furthermore, now that travelers can compare thousands of...
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In the digital age, the hospitality industry is intent on finding new ways to appeal to a broader range of guests, especially now that there is so much competition from Airbnb and other home-sharing platforms. Some accomplish this through loyalty programs; others do it by offering signature products and amenities; and then there are those...
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Much has been made of the Millennial influence in the travel industry. Many hotels focus a sizeable percentage of their marketing and branding resources at capturing this demographic, which is often seen as flighty and impulsive. Yet it would appear that some balance is needed — a recent report from iNews revealed that UK brands...
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  When the guest approaches the Loop Pulse kiosk, he or she is asked to provide a positive or negative score for the restaurant based on three questions. This allows management to get insight into the location’s performance across a number of factors, chiefly the quality of the food, the efficiency of the service, and...
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