There’s no question that guest loyalty is still important to the health of hospitality brands in 2017. One might argue that it’s more important than ever, now that travelers can base their booking decisions on the millions of reviews that populate TripAdvisor and choose alternate accommodation models such as Airbnb. But what does loyalty mean,...Continue Reading
As with so many things in life, the travel and hospitality industries were forever changed by the internet and portable technology. Technology has irrevocably altered the way people plan and experience travel. Today,the connected traveler can access hotels, airlines, travel blogs, guide books, and maps all from a single device. They can live chat with...Continue Reading
Applicable Product(s): Pulse, Messenger Although Loop asks guests to input their names and contact information when they submit feedback, there are some who will nonetheless provide it anonymously — and then use that anonymity to include inappropriate or abusive language in messages to front-line staff. Understandably, many managers will want to protect their team from...Continue Reading
So, you now have Loop all set up at your location, and you’re sending emails out to your guests. Congratulations! That’s great news. The next step is to make sure your guests are actually receiving the emails you send out. This doesn’t happen often, but sometimes, emails from Loop can get quarantined by particularly strict...Continue Reading
On February 21, Benbria is making an appearance at Revenue by Design’s Seize Opportunity in Disruption in London, located at the Park Plaza Riverbank Hotel. This day-long conference features hoteliers, vendors, and journalists from across the hospitality industry, who will speak on topics ranging from the impact of OTAs on the hotelier, to the opportunities...Continue Reading
In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who stayed with an Airbnb host grew from 47,000 to 17 million per year. And in 2016, CEO Brian Chesky announced Airbnb’s new Experiences feature, which...Continue Reading
In a society that’s becoming increasingly digitized, and in which travellers have instant access to millions of reviews for thousands of hotel properties around the world, creating a personalized guest experience is more important than ever. Why? Because it’s one of the few ways that hoteliers can really make their properties stand out and win...Continue Reading
Part of the path to success with Loop is ensuring that front-line staff know how to promote it effectively. Your guests, after all, are more likely to use Loop if they’re actually aware that it exists, and if they have a good understanding of how it works. There are ways to train and equip your...Continue Reading
The AAA defines a luxury hotel as having “sophistication and comfort with extraordinary physical attributes, meticulous personalized service, extensive amenities and impeccable standards of excellence.” Guests who stay at these hotels expect to be treated like royalty; after all, they’re paying for impeccable service, delivered by an attentive and caring hotel employee. So you may...Continue Reading
In a previous post, we covered how pre-stay messaging is essential to winning guest loyalty and ensuring repeat stays. Just as the guest journey begins before they even arrive on the property, it continues to evolve after they’ve left. Many guests will want to write a review about the hotel they’ve just stayed at; others...Continue Reading
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