(Image: Facebook) In an era where social media reigns leader in customer communication, businesses are flocking to integrate its capabilities into their messaging strategies in order to generate wider reach and garner greater success. Facebook Messenger more specifically is a powerhouse in its own. With 1.3 billion users worldwide, it’s been rapidly adopted by...Continue Reading
In 2018, almost all verticals saw the emergence of new and invigorating technology trends. From the incorporation of advanced AI to self-serving kiosks, technology proved its mass importance, yet again. With 2019 on the horizon, keeping tech trends top of mind is more critical than ever. By simply being cognizant of the new and emerging...Continue Reading
Calculating one’s Net Promoter Score has been a long used tactic to gauge business performance. Through various studies and reports, it’s been dubbed the “ultimate metric for gauging customer loyalty” and has helped companies in multiple verticals gain a competitive edge. Understanding one’s Net Promoter Score over the years has had its advantages, however...Continue Reading
As many business leaders know, customer demands are never stagnant, they fluctuate quite regularly and at times can be unpredictable. Further, for the IT professional, the demands of internal stakeholders can come at a rapid pace, and often times a need for today might not translate into the same set of requirements tomorrow. Scalability, in...Continue Reading
Over the years, social media has become one of the most prominent forms of communication between business and patron. With platforms such as Facebook, Instagram, and Twitter emerging and growing at a rapid pace, businesses have been presented with a greater opportunity, especially in a retail setting. For retailers, business is all about connecting with...Continue Reading
Property Management Systems (PMSs) and Ticketing or Service Optimization Systems (SOSs) are undoubtedly the backbone of any hotel. They’re what keeps operations flowing smoothly and your guest records safe and searchable. A Customer Experience Management (CEM) solution, offering both messaging and guest feedback capabilities that integrates with both your PMS and SOS systems, is then imperative to...Continue Reading
Over the years, customer feedback has become a critical component of business success. As proven by Gartner Research, companies that actively engage in listening to the voice of the customer through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and earn top dollar. ______...Continue Reading
Recognized for innovative solutions that drive significant profits; GCommerce is a renowned hospitality marketing company serving hotels, resorts, and select travel communities and consumers. As a flourishing agency over the past fifteen years, GCommerce has been perfecting their practice. Focusing on creating the right strategy based on individual goals and objectives, they approach every client...Continue Reading
A few years back, Gartner reported that collecting guest feedback can increase upselling and cross-selling success rates by 15% to 20%. In that same report, they found that guest feedback can also help decrease the cost of retaining those buyers. Obtaining feedback from your guests is a critical part of understanding and growing your revenues....Continue Reading
Staying on top of trends helps hoteliers stay relevant the ever-changing expectations of today’s guest. As time progresses, new preferences come into play and guest expectations grow higher and higher. Which means becoming familiar with trends is imperative for revenue growth. In this report, we’re taking a look at the Summer of 2018’s biggest and...Continue Reading
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