Customer Loyalty is how supportive of a brand customers are and how likely they are to stay with one brand vs flip flopping to a competitor.

Customer Feedback are comments made by customers that gives insights about what they think about a brand or product.

Customer Experience Management (CEM) is when you manage a customer’s experience to ensure a positive view of a brand across all platforms.

Customer Experience Strategy is an approach to ensure customers have a positive experience with a brand and making customer experience the top priority.