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Formerly the Vice President of Communications for the Greater Philadelphia Tourism Marketing Corporation, and now the president and CEO of Welcome America, Jeff Guaracino has spent much of his career marketing destinations to straight and LGBTQ travelers. He sat down to talk to us about his new book, The Handbook for LGBT Hospitality and Tourism,...
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HITEC 2017 is finally almost here, and we couldn’t be more excited that it’s being held in Toronto, Canada’s largest city and the provincial capital of Ontario. We have a special relationship with Canada, and we know there’s so much to love about the Great White North — which is why we created a guide...
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In today’s digital world, where consumers are bombarded by hundreds, if not thousands, of ads every single day, traditional methods of attracting travelers to your hotel are less effective than they used to be. Offering an exceptional guest experience, often by tailoring products and services to each guest’s unique interests, is the way forward —...
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In a world teeming with various methods of digital communication, it can be difficult to understand the difference between messaging and texting. This confusion is understandable. They serve the same purpose — that is, the instant transmission of a message to a recipient — but the two channels are distinct from each other as well....
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We’ve written often in the past about the importance of employee engagement. This topic is important to us because we know employee morale is a crucial factor in a brand’s success. When employee morale is low, it can have a detrimental effect on the company’s bottom line. Gallup has estimated that the cost of low...
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High turnover is an unfortunate reality in the restaurant industry. In the US in 2016, Restaurant.org reported that it was more than 70 percent. While turnover is an inevitability in the business, It doesn’t have to be so high. The first step to decreasing turnover in your restaurant is figuring out why your employees are leaving...
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Hotels today are facing challenges from many corners. Although more people are traveling than ever, services such as Airbnb and VRBO are slowly but surely leaching market share from hotels. On top of that, OTA websites such as Booking.com and Expedia are charging sizeable commission rates to distribute hotel rooms, while at the same time...
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Customer satisfaction surveys and net promoter scores aren’t new concepts in the restaurant world. Many brands today ask their guests to offer feedback so they can learn what is and isn’t working when it comes to the guest experience. This feedback is often used to gauge guest loyalty, improve service, and introduce new menu items...
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May is the month that launches a summer of long weekends. It’s that time of year when winter melts into spring — perfect for a day of pampering at a hotel spa or exploring a new city. That’s why the theme of our second #LoopLens Instagram contest is Gotta Get Away in May. Here’s how it...
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Employee engagement is an oft-overlooked aspect of business success. We’ve talked a lot on our blog about the financial impact of low employee engagement, which includes turnover costs and lost productivity. In contrast, front-line employees that are invested in the work they do are more likely to bring their A-game every single day. This means...
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