Today, “71% of marketers rate re-engagement campaigns as effective, yet 51% are actually implementing them.” Although powerful, re-engagement programs aren’t being used to their full capacity. For hotels, re-engaging a guest after they’ve left is a great customer service tactic to keep your property top of mind long after the customer journey has ended. It’s...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.