Data. Most brands covet it, but consumers aren’t always willing to part with it — and those who unknowingly part with it are sometimes less than pleased when brands use it. Nevertheless, brands must acquire as much of it as they can if they want to differentiate themselves from their competition. Hotels that are maximizing...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.