A few years back, Gartner reported that collecting guest feedback can increase upselling and cross-selling success rates by 15% to 20%. In that same report, they found that guest feedback can also help decrease the cost of retaining those buyers. Obtaining feedback from your guests is a critical part of understanding and growing your revenues....Continue Reading
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Personalization is a customer’s ability to personalize certain aspects of their purchase. In the digital world ensuring customers are able to customize their purchase can be incentive for a customer to finalize a purchase.
