Category

Hospitality
Here at Benbria, we believe that mobile guest engagement should be a core part of any hospitality operation. Mobile guest engagement is about more than simply sending offers to guests via their devices; it’s about benefiting businesses and guests in equal measure. It’s about staying in touch with the guest before, during, and after their...
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When Marriott moved to acquire Starwood, the hotel giant did so with the intention of creating “one of the best loyalty programs in the hospitality industry”. Undoubtedly, these programs are an important part of fostering loyalty among one’s guest base, but they aren’t the only — or even, arguably, the most important — factor. High...
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Reputation management can be a problem area for many businesses. The internet has made it easy for guests to broadcast their satisfaction (or, in many cases, their displeasure) with a brand to others all over the world. In the space of a few minutes, a public excoriation can be seen by thousands of users on...
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  “Any problem you might have (for us, we needed a different coffeemaker, needed towels on several days, had an issue at the pool) can be easily taken care of by using…Loop! On your computer, iPad, iPhone, etc. log into the Sandals Loop, and your issue can be taken care of ASAP by the quick response by...
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What Is Mobile Guest Engagement? In an age of hyper-connectedness, today’s guest wants to connect with their favourite brands using their mobile device. Social media is one obvious communication channel, but there are other ways for brands to tap into this phenomenon to encourage customer loyalty and drive repeat business. Mobile guest engagement enables guests...
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When your front-line staff prepare to welcome guests each morning, chances are they do a routine check that everything is in order. In a restaurant, for example, it’s likely that they stock the condiment caddy with packets of ketchup and salt, wipe down tables and counters, and fill the napkin dispenser. In fact, we’re betting...
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Social media has given the general public an instant channel through which they can air their complaints — and sometimes, when they’re particularly displeased, they can be downright rude about it. Responding to a negative comment on social media can be a delicate process, but it is also an integral part of guest relationship management. Here...
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The founder of the International Luxury Hotel Association (ILHA) and one of the hospitality industry’s most influential figures, Barak Hirschowitz has accumulated a wealth of knowledge about hotel management over his career. He tells us why he started the ILHA, what the word “grand” means to him, and the lessons he’s learned throughout his career. Q:...
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Mobile is the future of business. In recent years, we’ve seen a profusion of mobile- and app-based startups that exploded into multi-billion-dollar corporations — think Airbnb, Uber, and Lyft. And these companies are not the exception to the rule; businesses that want to survive in this new environment must adopt mobile technology to connect with...
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Data is an undeniable driver of success in this day and age. Businesses in every industry around the world are using it to get a better idea of who their customers are, what they want, and how they shop. It’s advisable for hotels to follow this trend as well, or else they run the risk...
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