In recent years, many fast food and fast casual chains have begun to adopt mobile communication technology to facilitate ordering and payment processes. Reported by Mashable, Domino’s, introduced a feature that allows its customers to order a pizza simply by tweeting the pizza emoji to @Dominos. This use of technology makes perfect sense: in a fast-paced environment,...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.