In recent years, many fast food and fast casual chains have begun to adopt mobile communication technology to facilitate ordering and payment processes. Reported by Mashable, Domino’s, introduced a feature that allows its customers to order a pizza simply by tweeting the pizza emoji to @Dominos. This use of technology makes perfect sense: in a fast-paced environment,...Continue Reading
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Personalization is a customer’s ability to personalize certain aspects of their purchase. In the digital world ensuring customers are able to customize their purchase can be incentive for a customer to finalize a purchase.
