In the digital age, the hospitality industry is intent on finding new ways to appeal to a broader range of guests, especially now that there is so much competition from Airbnb and other home-sharing platforms. Some accomplish this through loyalty programs; others do it by offering signature products and amenities; and then there are those...Continue Reading
Much has been made of the Millennial influence in the travel industry. Many hotels focus a sizeable percentage of their marketing and branding resources at capturing this demographic, which is often seen as flighty and impulsive. Yet it would appear that some balance is needed — a recent report from iNews revealed that UK brands...Continue Reading
In an era where human activity is conducted as much online as it is in the real world, review websites are a critical component of the travel and hospitality industries. So, just how important are online reviews? Here are a few statistics to give you an idea. Don’t underestimate the number of people who are potentially...Continue Reading
“Issues at the intersection of luxury, hospitality, and wellness travel” were the focus of the ILHA Pinnacle Summit, which kicked off on Sunday at the Gaylord National Resort & Convention Centre in Washington D.C. The event hosted a number of high-profile speakers — including Arianna Huffington, President and Editor-in-Chief of the Huffington Post, who touched...Continue Reading
Communication with your guests is important, but communication between members of your staff is equally necessary. In the daily hustle and bustle of hotel and restaurant management, it can be a challenge to keep everyone on the same page and apprised of what’s going on from hour to hour. Thankfully, Loop’s internal notes feature makes...Continue Reading
According to a study by J.D. Power and Associates, when a hotel guests’ problems are resolved during their stay, it results in overall guest satisfaction averaging 80.7, compared to only 74.9 if there were no problems to begin with. Providing the perfect guest experience is challenging given the number of variables in any given stay...Continue Reading
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