When it comes to marketing and developing new products and services, hospitality brands are met with a very unique challenge: determining what will appeal to the three generations that are currently traveling — the Baby Boomers, Generation X, and Millennials. They must also look ahead to a fourth generation, Generation Z, the members of which will soon be...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.