Most people believe that as long as guests aren’t complaining, they must be satisfied. This isn’t, however, strictly true. Research from a Huffington Post article shows that only one out of every 26 unhappy guests bothers to voice their concerns about their stay, and, moreover, that 91 percent of those who want to complain...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.