James Geneau, Benbria’s VP of Marketing shares insights on the new messaging channels customers are demanding from businesses. This coming wave of new messaging channels will redefine the way customers engage with businesses, with over 80% of customers saying real-time text and messaging will define what they perceive as an exceptional experience.
This webinar provides insights into multiple channels like Facebook Messenger, WhatsApp, Line, WeChat, SMS/RCS, and more. It also provides guidance on their adoption globally and recommendations for building a roadmap and technology strategy to take advantage of them within your business.
The impact of these new messaging channels and their global popularity.
How to prepare your business based on customer needs.
Strategies to take advantage of this wave to be a leader in customer experience.