Delivering an Omni-channel Customer Experience for Automotive Dealerships

For an automotive dealer in today’s competitive landscape, building an exceptional experience that is both unique from competitors and in line with current customer demands can be challenging – especially when it comes to communication. Today’s customers want an array of messaging options that go further than SMS text and email. This means that in order to win customer loyalty and maximize revenue, your dealership should be delivering an omni-channel customer experience.

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What You'll Learn

How to deliver an omni-channel customer experience that is aligned with the new wave of demands a customer expects from the modern dealership experience.

The array of both physical and online channels available, and how each can align with your dealerships objectives.

The messaging best practices to get more in-store purchases or inquiries regarding vehicles and services.

The various methods to engage customers across their preferred channels – be it pre-arrival, on-site, or post-service.

The IT considerations and how you can ensure your existing dealership technology can accommodate these new messaging channels.