Data and New Orleans Jazz: Day One of HITEC 2016

HITEC 2016 kicked off yesterday in the Big Easy! Thousands of exhibitors, speakers, and hospitality industry professionals converged on the Ernest N. Morial Convention Centre to discover the latest in hospitality tech and listen to great insights from some of the industry’s leading thinkers.

Much of the day at HITEC 2016 was dedicated to boot camps and super sessions, covering everything from revenue management to sustainability to disaster recovery, but the event really got started with a keynote by Jer Thorp, the co-founder of the Office for Creative Research.

We learned at HITEC 2016 that beauty and storytelling are the focus of Thorp’s work — more specifically, using stunning data visualizations to create a human narrative around vast quantities of raw information. Thorp has helped countless businesses use their data in quantifiable ways. How is this relevant to hoteliers? Data is key to building guest profiles and creating personalized experiences for their patrons.

After Thorp’s keynote at HITEC 2016, it was time for the opening night party at Generations Hall, a former sugar refinery built in the 1820’s that offers a glimpse into a different era. While some experienced NOLA’s unique flavours and personalities first-hand, others took in authentic New Orleans-style jazz.

Benbria is at HITEC 2016 too! Drop by the Mitel Pavilion (booth 1425) to meet our team and see a live demo of Loop.

What was your favourite part of HITEC 2016’s opening day? Let us known on LinkedIn, Facebook, and on Twitter @Benbria.

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