White Paper

12 Best Practices for Full-Cycle Guest Marketing

Today’s guest is less likely to be loyal to a single hotel brand, due in part to the popularity of Online Travel Agencies (OTA) and other travel-planning apps.

In order to retain guests and compete in this environment hotels need to effectively engage them throughout the entire journey (from pre-arrival to post-stay).

This white paper, written in partnership with Digital Alchemy, outlines 12 best practices for implementing and using full-cycle guest marketing efficiently to gain guest loyalty and boost revenue.

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What You'll Learn

How to effectively use guest messaging for promotions like targeted pre and post-stay offers.

Best practices for executing a full-cycle messaging campaign.

How to personalize messages to guests for maximum conversion.