Travel Technology Europe, a conference geared toward hoteliers and travel vendors “looking to grow multichannel revenues and boost on industry knowledge”, kicks off in London on February 22 at the Olympia Conference Centre.
The exhibition floor will feature almost 150 vendors, many of them technology providers, and the conference itself is a treasure trove of keynotes, tech huddles, panels, masterclasses, workshops, and more. The sessions at Travel Technology Europe will cover a variety of topics of interest to hoteliers, including (among many, many others):
The opportunities of the Internet of Things. Intel estimates that by 2020, more than 200 billion objects will be connected to the internet. What does the Internet of Things mean for hotels, and how will it alter the way the travel industry works?
Getting the most from OTAs. Over the past few years, the relationship between hotels and OTAs has been strained, largely because of issues surrounding revenue and commission. How can hotels leverage technology to improve direct booking channels while also taking advantage of everything OTAs have to offer?
User-generated content marketing. Studies have shown that Millennials are more likely to trust their friends, family, and peers than they are traditional marketing. How can user-generated content help hotels tap into this trend and attract a larger share of Millennial travelers?
Harnessing artificial intelligence. Gone are the days when artificial intelligence was more science-fiction than reality. Today, hoteliers are using AI to automate tasks such as check-in and towel delivery. How can all hoteliers utilize this technology, and what are some best practices in doing so?
The benefits of personalizing the guest experience. With tens of thousands of hotels to choose from, and home-sharing platforms available on top of that, it’s no wonder hotels struggle to attract return guests and encourage loyalty. How can personalizing the guest experience help them in this regard?
Chatbots and conversational commerce. Texting is big — so much so that many people, especially Millennials, would rather text than call. That’s why it’s so important that hoteliers make messaging technology available to their guests. But what do they need to know to ensure they do it right?
Reputation management in the digital age. The internet forever changed how the public selects and books hotels. Now that anyone can post a review of the hotels they’ve stayed it, it’s harder for hotels to control their public image. What can hoteliers do to mitigate negative reviews and encourage more positive ones?
Benbria On Location
On Thursday, Benbria’s Head of Marketing, James Geneau, will be a guest of our partner, Digital Alchemy, and providing demos of our Loop Messenger and Loop OnDemand at their booth (#HT140) to showcase what mobile technology can do for a hotel’s bottom line. He’ll also explain how Benbria’s mobile messaging solution helps hoteliers create an emotional connection with their guests and gather valuable data to help them understand what their guests need, all while cutting costs and increasing revenue.
Are you attending Travel Technology Europe? Drop by the Digital Alchemy booth (HT140) to say hello to our team and find out what Loop is all about! And don’t forget to follow us on LinkedIn, Facebook, and Twitter!