HITEC has the distinction of being the world’s largest hospitality technology conference. It began in the early ‘70s, when the Hospitality Financial and Technology Professionals sponsored the first-ever International Hospitality Conference, which over the years evolved into the HITEC we know today. Back then, electronic cash registers and property management systems were the height of...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.